The implementation of a control system for a product introduction process

This paper describes the approach taken in implementing a system to control the new product introduction process in an ‘engineering to order’ scenario. The primary objective was to ensure that the new system was immediately viable and able to control all aspects of new product introduction, including long-term learning. The approach taken consisted of integrating a series of techniques established by the authors with concepts previously developed in the literature. The consequence of the implementation was a significant improvement in new product introduction performance as measured against company strategic targets in terms of both short- and longer-term priorities