The implications of cultural differences in laundry behaviours for design for sustainable behaviour: a case study between the UK, India and Brazil

Traditional research into sustainable design has typically focused on reducing the environmental impact of products during the manufacture and disposal stages of a products' lifecycle. The last decade, however, has seen an explosion of research into understanding and moderating user behaviour during the use phase of a products' lifecycle; often the most resource-intensive phase. One of the biggest factors that affects behaviour is a users cultural context; however, the effect of cultural context on design for sustainable behaviour has had little exploration in this relatively new research field.