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The nature of the relationship between an entrepreneurial marketing orientation small business growth: Evidence from Malaysia

journal contribution
posted on 15.09.2020 by Muhammad Iskandar Hamzah, Jim Crick, Dave Crick, Syukrina Alini Mat Ali, Noor'ain Mohamad Yunus
Guided by resource-based theory, this study examines the nature of the relationship between an entrepreneurial marketing orientation (the interplay between market-oriented and entrepreneurially oriented behaviours) and small business growth. Survey responses were collected from 421 smaller sized firms in Malaysia. After assessing the statistical data for all major robustness checks, hierarchical regression was used to evaluate the conceptual framework. The results suggested that on their own, market orientation and entrepreneurial orientation have linear (positive) relationships with small business growth. More importantly, an entrepreneurial marketing orientation exhibited a non-linear (inverted U shaped) association with small business growth. Thus, owner-managers are faced with the challenge of fostering an “optimal-level” of an entrepreneurial marketing orientation to avoid potentially harmful performance consequences. Consequently, unique insights have emerged regarding the complexities of the marketing/entrepreneurship interface, with stronger evidence pertaining to the dangers of implementing “too little” or “too much” of an entrepreneurial marketing orientation.

History

School

  • Business and Economics

Department

  • Business

Published in

International Journal of Entrepreneurship and Small Business

Publisher

Inderscience

Version

AM (Accepted Manuscript)

Publisher statement

This paper was accepted for publication in the journal International Journal of Entrepreneurship and Small Business and the definitive published version is available at .....

Acceptance date

14/09/2020

ISSN

1476-1297

eISSN

1741-8054

Language

en

Depositor

Dr James M. Crick Deposit date: 14 September 2020

Exports