Accepted Version_FEB18_2014.pdf (201.59 kB)
Download file

The realignment of offshoring frame disputes (OFD): an ethnographic ‘cultural’ analysis

Download (201.59 kB)
journal contribution
posted on 06.03.2015, 14:36 by M.N. RavishankarM.N. Ravishankar
In Information Systems (IS) research on cross-cultural issues, cultural categories are typically introduced as analytical labels that explain why and how organizational groups in different parts of the world act and think differently. However, broad cultural categories can also be discursively mobilized by organizational members as strategic adaptive resources. Drawing on an ethnographic study of offshoring frame disputes (OFD) in an Indian subsidiary unit of a large Western information technology (IT) organization, this paper explores how members actively invoke a series of beliefs about Western culture and implicitly position them as the binary opposite of Eastern (or Indian) culture. The findings demonstrate how the mobilization of such beliefs eventually plays a vital role in the reconciliation of four different types of OFD. Drawing on this analysis, I build a social–psychological process model that explains how frame extensions trigger a cognitive reorganization process, leading to the accomplishment of OFD realignment. The paper argues that discursively invoked binary cultural categories help maintain non-confrontational definitions of situations and sustain working relationships in IT offshoring environments. Furthermore, interpretations linked to cultural notions seem to reflexively take the offshore–onshore power differentials into account.

History

School

  • Business and Economics

Department

  • Business

Published in

European Journal of Information Systems

Volume

24

Issue

3

Pages

234-246

Citation

RAVISHANKAR, M.N., 2015. The realignment of offshoring frame disputes (OFD): an ethnographic ‘cultural’ analysis. European Journal of Information Systems, 24(3), pp.234-246.

Publisher

Palgrave Macmillan / © Operational Research Society Ltd.

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

04/02/2014

Publication date

2017-12-19

Copyright date

2015

Notes

This article was published in the European Journal of Information Systems [Palgrave Macmillan / © Operational Research Society Ltd] and the definitive version is available at: http://dx.doi.org/10.1057/ejis.2014.5

ISSN

0960-085X

eISSN

1476-9344

Language

en