The redefinition of a Chinese sports hero's public image: evidence from the reactions on Chinese social media to Sun Yang's international trial

This study traces the metamorphosis of Chinese Olympic swimming champion Sun Yang’s public image from a national sports hero to an ordinary individual on the Chinese social media platform Weibo. To explore the interplay between national identity construction and mediated discursive (de-)heroization of athletes, we employ discourse theories and a self-constructed corpus to analyze popular Weibo posts and follow-up comments during and after Sun Yang’s controversial international doping trial. The findings demonstrate the influential role of Chinese state-run media in shaping online public opinion, contrasting with Sun Yang’s less strategic self-presentation. Weibo discussions feature conflicting discourses, including xenophobic nationalism, anti-authority sentiments, and cosmopolitan liberal values. Initially prevalent nationalistic views diminish following criticism from a state newspaper, which emphasizes adherence to international rules. This case illustrates the challenge for elite athletes in balancing a patriotic image with a cosmopolitan identity as China seeks to increase global influence and support.