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The rise of corporational determinism: Digital media corporations and narratives of media change

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journal contribution
posted on 17.06.2019, 12:29 by Simone Natale, Paolo Bory, Gabriele Balbi
This paper proposes a new theoretical concept, corporational determinism, to describe narratives by which digital media corporations are presented as the main or only agency informing socio-technical change. It aims to unveil how digital media corporations employ such narratives to reinterpret the past of digital media, to underline their leading role in present societies, and to show their ability in predicting and shaping the future. Drawing on examples of digital media corporations such as Amazon, Apple, Facebook and Google, we argue that corporational determinism helps companies to market more effectively their products and to build stronger claims in support of their right to inform debates and decisions about the governance of digital technologies. Critical media scholarship should counteract the narratives of corporational determinism with more sophisticated approaches that underline the role of a wider range of actors in media change.

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Published in

Critical Studies in Media Communication

Volume

36

Issue

4

Pages

323-338

Citation

NATALE, S., BORY, P. and BALBI, G., 2019. The rise of corporational determinism: Digital media corporations and narratives of media change. Critical Studies in Media Communication, 36 (4), pp.323-338.

Publisher

Routledge (Taylor & Francis)

Version

AM (Accepted Manuscript)

Rights holder

© National Communication Association

Publisher statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Critical Studies in Media Communication on 8 Jul 2019, available online: https://doi.org/10.1080/15295036.2019.1632469

Acceptance date

08/06/2019

Publication date

2019-07-08

Copyright date

2019

ISSN

1529-5036

eISSN

1479-5809

Language

en