Corporational determinism_v26.pdf (346.16 kB)
Download fileThe rise of corporational determinism: Digital media corporations and narratives of media change
journal contribution
posted on 2019-06-17, 12:29 authored by Simone Natale, Paolo Bory, Gabriele BalbiThis paper proposes a new theoretical concept, corporational determinism, to describe narratives by which digital media corporations are presented as the main or only agency informing socio-technical change. It aims to unveil how digital media corporations employ such narratives to reinterpret the past of digital media, to underline their leading role in present societies, and to show their ability in predicting and shaping the future. Drawing on examples of digital media corporations such as Amazon, Apple, Facebook and Google, we argue that corporational determinism helps companies to market more effectively their products and to build stronger claims in support of their right to inform debates and decisions about the governance of digital technologies. Critical media scholarship should counteract the narratives of corporational determinism with more sophisticated approaches that underline the role of a wider range of actors in media change.
History
School
- Social Sciences
Department
- Communication, Media, Social and Policy Studies
Published in
Critical Studies in Media CommunicationVolume
36Issue
4Pages
323-338Citation
NATALE, S., BORY, P. and BALBI, G., 2019. The rise of corporational determinism: Digital media corporations and narratives of media change. Critical Studies in Media Communication, 36 (4), pp.323-338.Publisher
Routledge (Taylor & Francis)Version
- AM (Accepted Manuscript)
Rights holder
© National Communication AssociationPublisher statement
This is an Accepted Manuscript of an article published by Taylor & Francis in Critical Studies in Media Communication on 8 Jul 2019, available online: https://doi.org/10.1080/15295036.2019.1632469Acceptance date
2019-06-08Publication date
2019-07-08Copyright date
2019ISSN
1529-5036eISSN
1479-5809Publisher version
Language
- en