This Sporting Mammon - A Normative Critique of the Comodification of Sport.pdf (786.03 kB)
This sporting Mammon: a normative critique of the commodification of sport
journal contributionposted on 2014-08-22, 08:22 authored by Adrian J. Walsh, Richard GiulianottiRichard Giulianotti
Since 1990 the commodification of popular sport has occurred at a remarkable rate. Although this process has been apparent since pastimes such as 'folk football' were formally codified as 'sports' in the 18th and 19th centuries, in recent times we have witnessed a qualitatively different kind of entry of market-centred processes into sport.i In the only truly global sport - association football or ‘soccer’ - this ‘hyper-commodification’ has involved the greater professionalisation and global migration of players, the corporatisation of clubs, the proliferation of merchandising, rule-changes to draw in new customers, and a general redefinition of the competitive structures and ethos of the sport. There is understandable, intuitive unease amongst many members of the sporting community about these changes. How well founded are these concerns?
- Sport, Exercise and Health Sciences
Published inJournal of the Philosophy of Sport
Pages53 - 77
CitationWALSH, A.J. and GIULIANOTTI, R., 2001. This sporting Mammon: a normative critique of the commodification of sport. Journal of the Philosophy of Sport, 28 (1), pp. 53-77.
PublisherRoutledge (© International Association for the Philosophy of Sport)
- AM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/.
NotesThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of the Philosophy of Sport in 2001, available online: http://www.tandfonline.com/10.1080/00948705.2001.9714600.