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Tourism destination preferences of low-cost airline users in the East Midlands

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posted on 10.01.2013, 08:59 authored by Lisa Davison, Tim Ryley
Increasing demand for air travel, associated with the boom in low-cost airlines, has assisted tourism growth. Expanding opportunities from regional airports underpin an increased propensity to fly. This paper examines European tourism destination preferences and price sensitivity to fly by population segment from an air travel household survey in the East Midlands region of the United Kingdom. Of the eight typical low-cost airline destinations presented to respondents cultural locations such as Rome are preferred. Weekend break leisure trips are particularly attractive to those in employment. Price sensitivity, suggests that increasing financial pressures will have an impact upon growth, however demand for an annual holiday is important, particularly for families.



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DAVISON, L.J. and RYLEY, T., 2010. Tourism destination preferences of low-cost airline users in the East Midlands. Journal of Transport Geography, 18 (3), pp.458-465.


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This is the author’s version of a work that was accepted for publication in the Journal of Transport Geography. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published at: http://dx.doi.org/10.1016/j.jtrangeo.2009.07.004



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