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Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce

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journal contribution
posted on 12.08.2011, 10:59 by Neil Doherty, Laurie McAulay
In recent years, whilst considerable attention has been focussed on the Internet, and in particular its potential as a sales medium, little research has been conducted into how such investments can be objectively evaluated. Based upon a review of the literature and a series of exploratory interviews, a provisional framework for evaluating e-commerce investments is presented. It is shown that in addition to considering generic issues such as flexibility and implementabilty, an e-commerce evaluation framework should address specifics, such as customer management, marketing and logistics.

History

School

  • Business and Economics

Department

  • Business

Citation

DOHERTY, N.F. and McAULAY, L., 2002. Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce. Evaluation and Program Planning, 25 (2), pp. 159-165.

Publisher

© Elsevier

Version

AM (Accepted Manuscript)

Publication date

2002

ISSN

0149-7189

Language

en

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Keywords

Exports