Trade unions, stigma and legitimacy: a case study about academic wages in British universities

This article applies the concept of legitimacy to reinterpret collective bargaining as a war of words instead of an institutional arrangement of negotiations and power struggles between employers and trade unions. The case study investigates trade union discourse by collecting and analysing campaign materials about academic wages across British universities over 18 years. The results suggest trade unions tried to stigmatize British universities for not engaging in consultation and negotiation; acting with honesty and good faith; or being transparent and equitable. However, none of these management practices puts economic framing at the forefront, which is at odds with financialization and the essence of wages being about money and performance. This article concludes that embracing economics and reducing plurality within trade union discourse may help legitimize academic wages to match economic growth in the sector.