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Transnational media corporations in global media cities: a geographical approach to understanding media power through corporate office networks

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journal contribution
posted on 13.01.2022, 14:39 by Allan WatsonAllan Watson, Ben Derudder, Michael HoylerMichael Hoyler
A central concern of media and communication scholars has been the developing discursive and economic power of a relatively small number of large transnational media corporations (TNMCs). In this paper, we advance research on the spatialisation of TNMC power through a novel empirical analysis of the global-spatial organisation of TNMCs as reflected in their corporate global office networks. Our findings reveal both global and regional corporate strategies: whilst many TNMCs are firmly anchored in home markets, others reach out across world media markets through strategically positioned global media cities. Further, our results demonstrate how US new media firms are expanding into Chinese global media cities to penetrate this emerging media market. Uncovering networks allowing for the control and management of communicative resources across space, our analyses provide a crucial macro-level overview of the structural power of TNMCs to consolidate control over the global network of media

History

School

  • Social Sciences and Humanities

Department

  • Geography and Environment

Published in

Global Media and Communication

Publisher

SAGE Publications

Version

AM (Accepted Manuscript)

Rights holder

© the Authors

Publisher statement

This paper was accepted for publication in the journal Global Media and Communication and the definitive published version is available at ......Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference.

Acceptance date

12/01/2022

ISSN

1742-7665

eISSN

1742-7673

Language

en

Depositor

Dr Allan Watson. Deposit date: 12 January 2022