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Transnational media corporations in global media cities: a geographical approach to understanding media power through corporate office networks
journal contribution
posted on 2022-01-13, 14:39 authored by Allan WatsonAllan Watson, Ben Derudder, Michael HoylerMichael HoylerA central concern of media and communication scholars has been the developing discursive and economic power of a relatively small number of large transnational media corporations (TNMCs). In this paper, we advance research on the spatialisation of TNMC power through a novel empirical analysis of the global-spatial organisation of TNMCs as reflected in their corporate global office networks. Our findings reveal both global and regional corporate strategies: whilst many TNMCs are firmly anchored in home markets, others reach out across world media markets through strategically positioned global media cities. Further, our results demonstrate how US new media firms are expanding into Chinese global media cities to penetrate this emerging media market. Uncovering networks allowing for the control and management of communicative resources across space, our analyses provide a crucial macro-level overview of the structural power of TNMCs to consolidate control over the global network of media
History
School
- Social Sciences and Humanities
Department
- Geography and Environment
Published in
Global Media and CommunicationPublisher
SAGE PublicationsVersion
- AM (Accepted Manuscript)
Rights holder
© the AuthorsPublisher statement
This paper was accepted for publication in the journal Global Media and Communication and the definitive published version is available at ......Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference.Acceptance date
2022-01-12ISSN
1742-7665eISSN
1742-7673Language
- en