Travel plans: opportunities for ICT

Site-based mobility management or 'travel plans' address the transport problem by engaging with those organisations such as employers that are directly responsible for generating the demand for travel, and hence have the potential to have a major impact on transport policy. To do this effectively however, travel plans need to be reoriented to be made more relevant to the needs of these organisations, whilst the policy framework in which they operate needs modifying to better support their diffusion and enhance their effectiveness. One key barrier, is a lack of available tools for these reoriented travel plans to apply. This paper therefore seeks to help identify potential market niches where ICT developers could help address this issue. Specifically, a framework is presented and suggestions offered as to which particular areas may benefit most from ICT interventions.