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Uncovering ecodesign dilemmas: A path to business model innovation

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journal contribution
posted on 14.12.2016, 11:56 authored by Sharon PrendevilleSharon Prendeville, Frank O'Connor, Nancy Bocken, Conny Bakker
The aim of this article is to explore how ecodesign dilemmas contribute to a firm's ecodesign evolution. The article achieves this through empirical research into a process of ecodesign decision-making in a single firm. The study spans a timeframe of nine years. The article describes how recognising and dealing with ecodesign dilemmas fuels cycles of learning, leading the firm towards business model innovation. The study classifies a unique set of ecodesign dilemmas: hierarchies; tensions; contradictions; and oversights. Through this classification, we show how firms need to adopt a unified approach combining operational (ecodesign principles approach), tactical (ecodesign management processes) and strategic actions (business model innovation), to systematically manage ecodesign dilemmas. To support this, the article presents a framework describing key actions for operational, tactical and strategic ecodesign decision-making and the types of ecodesign dilemmas typical to each approach. Through this study, we show that the business model is critical to inform effective ecodesign decision-making and illustrate how design can drive firms towards sustainable change, from the bottom up.

History

School

  • Loughborough University London

Published in

Journal of Cleaner Production

Volume

143

Pages

1327-1339

Citation

PRENDEVILLE, S. ...et al., 2017. Uncovering ecodesign dilemmas: A path to business model innovation. Journal of Cleaner Production, 143, pp.1327-1339.

Publisher

© Elsevier

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

16/11/2016

Publication date

2016-11-16

Copyright date

2017

Notes

This paper was accepted for publication in the journal Journal of Cleaner Production and the definitive published version is available at http://dx.doi.org/10.1016/j.jclepro.2016.11.095.

ISSN

0959-6526

Language

en