Understanding Generation Y and Their Use of Social Media_A Review and Research Agenda.pdf (277.28 kB)
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Understanding Generation Y and their use of social media: a review and research agenda

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journal contribution
posted on 02.01.2014, 12:31 authored by Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten GruberThorsten Gruber, Yuliya Komarova Loureiro, David Solnet
Understanding Generation Y and their use of social media: a review and research agenda

History

School

  • Business and Economics

Department

  • Business

Citation

BOLTON, R.N. ... et al, 2013. Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24 (3), pp. 245-267.

Publisher

© Emerald Group Publishing Ltd

Version

AM (Accepted Manuscript)

Publication date

2013

ISSN

1757-5818

Language

en