Understanding Generation Y and Their Use of Social Media_A Review and Research Agenda.pdf (277.28 kB)
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journal contribution
posted on 2014-01-02, 12:31 authored by Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten GruberThorsten Gruber, Yuliya Komarova Loureiro, David SolnetUnderstanding Generation Y and their use of social media: a review and research agenda
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