Understanding Generation Y and their use of social media: a review and research agenda

Bolton, Ruth N.; Parasuraman, A.; Hoefnagels, Ankie; Migchels, Nanne; Kabadayi, Sertan; Gruber, Thorsten; Loureiro, Yuliya Komarova; Solnet, David

Understanding Generation Y and Their Use of Social Media_A Review and Research Agenda.pdf (277.28 kB)

Understanding Generation Y and their use of social media: a review and research agenda

journal contribution

posted on 2014-01-02, 12:31 authored by Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten GruberThorsten Gruber, Yuliya Komarova Loureiro, David Solnet

Understanding Generation Y and their use of social media: a review and research agenda

History

School

Business and Economics

Department

Business

Citation

BOLTON, R.N. ... et al, 2013. Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24 (3), pp. 245-267.