JBR_accepted_032020 for LUPIN.pdf (515.9 kB)
Users' ethical perceptions of social media research: Conceptualisation and measurement
journal contributionposted on 2020-03-05, 09:28 authored by Nina MichaelidouNina Michaelidou, Milena Micevski, John Cadogan
The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identified in study one, anonymity and ownership, exploitation, permission, vulnerable groups, and control. The dimensionality of the measure is validated in study two, while construct validity is tested. Overall, the findings of both studies indicate that the developed measure possesses good psychometric properties; thus, fully capturing ethical dimensions of social media research and offering significant theoretical and practical contributions. This line of research has implications for varied stakeholders, including social media analysts and organisations engaging in social media research practices.
- Business and Economics
Published inJournal of Business Research
Pages684 - 694
- AM (Accepted Manuscript)
Rights holder© Elsevier
Publisher statementThis paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at https://doi.org/10.1016/j.jbusres.2020.03.005.