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Users' ethical perceptions of social media research: Conceptualisation and measurement

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journal contribution
posted on 05.03.2020, 09:28 authored by Nina MichaelidouNina Michaelidou, Milena Micevski, John Cadogan
The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identified in study one, anonymity and ownership, exploitation, permission, vulnerable groups, and control. The dimensionality of the measure is validated in study two, while construct validity is tested. Overall, the findings of both studies indicate that the developed measure possesses good psychometric properties; thus, fully capturing ethical dimensions of social media research and offering significant theoretical and practical contributions. This line of research has implications for varied stakeholders, including social media analysts and organisations engaging in social media research practices.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of Business Research

Volume

124

Pages

684 - 694

Publisher

Elsevier

Version

AM (Accepted Manuscript)

Rights holder

© Elsevier

Publisher statement

This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at https://doi.org/10.1016/j.jbusres.2020.03.005.

Acceptance date

04/03/2020

Publication date

2020-04-15

Copyright date

2020

ISSN

0148-2963

Language

en

Depositor

Prof John Cadogan. Deposit date: 4 March 2020