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W(h)ither media events? Building a typology for theorizing exceptional events that break with the norm in a complex media landscape

journal contribution
posted on 13.11.2020, 14:14 by Michael SkeyMichael Skey
This paper proposes a new typology for understanding events or programs that represent exceptions to the norm in that they interrupt media schedules and/or monopolize coverage across numerous platforms and capture public attention for short periods of time. First the master category of mediated event is introduced and four main categories identified, media events, media disasters, news events and pseudo events. Then, a primary distinction is drawn between those that interrupt mainstream programming and those that interrupt specialist news channels or are staged for publicity purposes by media producers. This typology builds on recent responses to Dayan & Katz’s (1992) classic study of Media Events but argues that rather than expanding conceptual categories, specific analytical tools - that focus on temporality, organization, scale, liveness and genre - are required to make sense of an increasingly complex, and competitive, media landscape

History

School

  • Social Sciences and Humanities

Department

  • Communication and Media

Published in

Communication Theory

Publisher

Oxford University Press (OUP)

Version

AM (Accepted Manuscript)

Rights holder

© The authors

Publisher statement

This article has been accepted for publication in Communication Theory Published by Oxford University Press.

Acceptance date

12/11/2020

Publication date

2020-12-30

ISSN

1050-3293

eISSN

1468-2885

Language

en

Depositor

Dr Michael Skey Deposit date: 12 November 2020