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Walking the party line? Determinants of facebook's adoption and use by Czech parliamentarians

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journal contribution
posted on 30.01.2017, 14:21 by Alena Mackova, Vaclav StetkaVaclav Stetka
The last few years have witnessed an intensified academic debate on the potential of online social networking sites (SNSs) in the Czech Republic. However, the ensuing academic discussions focused mostly on the SNS pages of political parties. Politicians in particular have recently become the focus of attention in the shift towards research exploring the use of SNSs. The aim of this paper is to provide insight into the role of Facebook in the communication of parties and candidates during the Czech parliamentary elections in 2013. We analyse the adoption of Facebook as a mobilization tool by seven parties as well as by 200 individual deputies, looking for similarities and differences in terms of the adoption, strategy and engagement of users. Although party influence seems to be a significant predictor of Facebook adoption, our data also indicate that using other digital channels increases the chances of higher engagement on Facebook at the individual level.

Funding

The authors acknowledge the support of the Czech Science Foundation (GAČR), Standard Grant number 14–05575S.

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Published in

Medijske Studije

Volume

7

Issue

14

Pages

157 - 175 (19)

Citation

MACKOVA, A. and STETKA, V., 2016. Walking the party line? Determinants of facebook's adoption and use by Czech parliamentarians. Medijske Studije [Media Studies], 7 (14), pp. 157-175

Publisher

Faculty of Political Science, University of Zagreb © The Authors

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution 4.0 International (CC BY 4.0) licence. Full details of this licence are available at: http://creativecommons.org/licenses/ by/4.0/

Acceptance date

20/10/2016

Publication date

2016-12-22

Copyright date

2016

ISSN

1848-5030

Language

en