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Web experience as an expansion : a perspective on covert sales from multimodal discourse analysis

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journal contribution
posted on 03.11.2008, 12:31 by Arianna Maiorani
In this paper the multimodal discourse analysis method is applied to the study of the Internet as a multimodal semiotic system. The paper is aimed at testing the validity of the functional framework used in linguistics as a perspective to study Internet multimodal communication in relation to covert-sales strategies. Two cases have been taken as examples: The Matrix website and the Lord of the Rings Online game, both inspired by successful movies and both involving a thriving online market.

History

School

  • The Arts, English and Drama

Department

  • English and Drama

Citation

MAIORANI, A., 2008. Web experience as an expansion : a perspective on covert sales from multimodal discourse analysis. IN: Proceedings of the AISB 2008 Symposium on Multimodal Output Generation. Aberdeen : The Society for the Study of Artificial Intelligence and Simulation of Behaviour, pp. 58-61

Publisher

The Society for the Study of Artificial Intelligence and Simulation of Behaviour

Publication date

2008

Notes

This is a conference paper. It is also available at: http://www.aisb.org.uk/convention/aisb08/proc/scope.html

ISBN

1902956699

Language

en

Usage metrics

Loughborough Publications

Keywords

Exports