Web experience as an expansion : a perspective on covert sales from multimodal discourse analysis
journal contributionposted on 03.11.2008, 12:31 by Arianna Maiorani
In this paper the multimodal discourse analysis method is applied to the study of the Internet as a multimodal semiotic system. The paper is aimed at testing the validity of the functional framework used in linguistics as a perspective to study Internet multimodal communication in relation to covert-sales strategies. Two cases have been taken as examples: The Matrix website and the Lord of the Rings Online game, both inspired by successful movies and both involving a thriving online market.
- The Arts, English and Drama
- English and Drama