What influences Chinese fashion retail? Shopping motivations, demographics and spending
Published inJournal of Fashion Marketing and Management
CitationPARKER, C. and WENYU, L., 2019. What influences Chinese fashion retail? Shopping motivations, demographics and spending. Journal of Fashion Marketing and Management, 23(2), pp. 158-175.
Publisher© Emerald Publishing Limited
VersionAM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc/4.0/
NotesThis paper was accepted for publication in the Journal of Fashion Marketing and Management [© Emerald] and the definitive version is available at: https://doi.org/10.1108/JFMM-09-2017-0093