sustainability-12-08571.pdf (1.36 MB)
Download fileWhy is airline food always dreadful? Analysis of factors influencing passengers’ food wasting behaviour
journal contribution
posted on 2020-10-12, 13:07 authored by Fangzhou You, Tracy Bhamra, Debra LilleyDebra LilleyFood waste is emerging as a global issue and has been recognised in the Sustainable
Development Goals with a specific target to halve per capita global food waste at consumer levels
and reduce food losses by 2030. Research on food waste has been neglected particularly in the
aviation sector. The International Air Transport Association reported that 5.7 million tonnes of cabin
waste was generated on airlines, up to 80.5% of which was leftover food and beverages. The
exploration of passengers’ food wasting aims to provide insights for tackling the airline food waste
problem. To address this issue, this research investigated the in-flight catering experience of 19
passengers from 21 full-service flights. Qualitative research techniques have been applied to analyse
passengers’ food-wasting behaviour by collecting participant-produced photographs and
completed questionnaires concerning food-related behaviour. This research identified key factors
associated with passengers' food wasting behaviour by adopting Design for Sustainable Behaviour
approaches. Four types of factors were found to influence onboard passenger waste, these were
normative, habitual, intentional and situational factors. This research indicates that behavioural
change interventions need to incorporate the power of social norms to prevent food waste.
Funding
China Scholarship Council (CSC), grant number 201806260382
History
School
- Design and Creative Arts
Department
- Design
Published in
SustainabilityVolume
12Issue
20Publisher
MDPI AGVersion
- VoR (Version of Record)
Rights holder
© The authorsPublisher statement
This is an Open Access Article. It is published by MDPI under the Creative Commons Attribution 4.0 Unported Licence (CC BY). Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/Acceptance date
2020-10-07Publication date
2020-10-16Copyright date
2020ISSN
2071-1050Publisher version
Language
- en