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Why perception not price will beat the independents

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journal contribution
posted on 16.02.2018, 09:42 authored by Jim SakerJim Saker
Why perception not price will beat the independents

History

School

  • Business and Economics

Department

  • Business

Published in

Automotive Management

Volume

June 2017

Pages

22 - 22

Citation

SAKER, J.M., 2017. Why perception not price will beat the independents. Automotive Management, June 2017, pp. 22.

Publisher

Bauer Media

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2017

Notes

This paper was accepted for publication in the magazine Automotive Management and appears here with the kind permission of the publisher.

Publisher version

Language

en

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Keywords

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