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Why perception not price will beat the independents

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journal contribution
posted on 2018-02-16, 09:42 authored by Jim SakerJim Saker
Why perception not price will beat the independents

History

School

  • Business and Economics

Department

  • Business

Published in

Automotive Management

Volume

June 2017

Pages

22 - 22

Citation

SAKER, J.M., 2017. Why perception not price will beat the independents. Automotive Management, June 2017, pp. 22.

Publisher

Bauer Media

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2017

Notes

This paper was accepted for publication in the magazine Automotive Management and appears here with the kind permission of the publisher.

Publisher version

Language

  • en