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‘It’s so fake’: Identity performances and cynicism within a people analytics team

journal contribution
posted on 28.09.2021, 10:48 by Nina JordenNina Jorden, Dan SageDan Sage, Clive TrussonClive Trusson
This article reports on a participant ethnography of a people analytics (PA) team operating within the human resources (HR) function of a European multinational corporation at the cutting edge of PA development. Despite their analytical expertise, this team experienced significant dissonance between their desired image of PA work and the actualities of PA practice. Our analysis explains this dissonance through two prevalent identity performance scripts: ‘customerization’ and ‘actionorientation’. Taken together these scripts were identified as having a restrictive impact on the production of more scientifically rigorous PA work. Further, both of these scripts were found to be imbued with cynicism, whereby PA practitioners distance themselves from the commercial presentation of their work outputs. The article reveals how management preferencing of presentational and commercial considerations over those of scientific rigour may result in a failure to generate the level oforganisational benefits promoted by the optimistic accounts in current literature, with negative implications for the reputational profile of PA.

History

School

  • Business and Economics

Department

  • Business

Published in

Human Resource Management Journal

Publisher

Wiley

Version

AM (Accepted Manuscript)

Rights holder

© John Wiley & Sons Ltd

Publisher statement

This is the peer reviewed version of the following article: Jorden, N., Sage, D. and Trusson, C., (2021). ‘It’s so fake’: Identity performances and cynicism within a people analytics team. Human Resource Management Journal, doi:10.1111/1748-8583.12412, which has been published in final form at https://doi.org/10.1111/1748-8583.12412. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited

Acceptance date

16/09/2021

Publication date

2021-10-04

Copyright date

2021

ISSN

0954-5395

eISSN

1748-8583

Language

en

Depositor

Dr Dan Sage. Deposit date: 27 September 2021