'Mediatization and' or 'Mediatization of'? A response to Hepp et al.

We welcome Hepp et al.’s (2015) response to our recent critique of the concept of ‘Mediatization’ (Deacon and Stanyer, 2014), which they also use to showcase new literature on this topic. Their article demonstrates why further robust debate on this matter is needed. For when internationally renowned academics start to declare ‘paradigmatic shifts’, then a much wider community of scholars need to consider whether or not the earth is moving for them (see Hepp et al., 2015: 314–315, 321).