毕业设计推广视频_杨惠琪.mp4 (88.47 MB)
Download fileShanghai Architectural Heritage / Graphic Redesign of Shikumen
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posted on 2020-08-07, 15:11 authored by Huiqi YangThis presentation explores how Shanghai architectural detail provides a source of inspiration for communicating the city's urban graphic heritage. It encourages designers working in the creative industries to look at the city as a source of visual-aesthetic inspiration. It demonstrates the process of translating research into graphic design concepts for the heritage sector, with particular emphasis on city branding, cultural promotion and place identity. The work responds to a project set by Dr Robert Harland and Dr Johnny Xu, and directed by Dr Zhang Xuequing at Tongji University College of Design and Innovation, as part of the AHRC-Newton Fund Repositioning Graphic Heritage research project between Loughborough University (UK) and Tongji University (China).
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MP4Date of object
7/8/20School
- Design
Department
- Arts
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Categories
- Communication studies
- Architectural history, theory and criticism
- Architecture not elsewhere classified
- Other built environment and design not elsewhere classified
- Design history, theory and criticism
- Design not elsewhere classified
- History and theory of the built environment (excl. architecture)
- Urban design
- Urban analysis and development
- Visual communication design (incl. graphic design)
Keywords
Repositioning Graphic HeritageUrban Graphic ObjectUrban graphic object archive, LoughboroughGraphic designUrban DesignTracing ShanghaiCommunication StudiesArchitectural History and TheoryArchitecture not elsewhere classifiedBuilt Environment and Design not elsewhere classifiedDesign History and TheoryDesign InnovationHistory and Theory of the Built Environment (excl. Architecture)Urban DesignUrban Analysis and DevelopmentVisual Communication Design (incl. Graphic Design)
