毕业设计推广视频_杨惠琪.mp4 (88.47 MB)
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Shanghai Architectural Heritage / Graphic Redesign of Shikumen

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posted on 07.08.2020, 15:11 by Huiqi Yang
This presentation explores how Shanghai architectural detail provides a source of inspiration for communicating the city's urban graphic heritage. It encourages designers working in the creative industries to look at the city as a source of visual-aesthetic inspiration. It demonstrates the process of translating research into graphic design concepts for the heritage sector, with particular emphasis on city branding, cultural promotion and place identity. The work responds to a project set by Dr Robert Harland and Dr Johnny Xu, and directed by Dr Zhang Xuequing at Tongji University College of Design and Innovation, as part of the AHRC-Newton Fund Repositioning Graphic Heritage research project between Loughborough University (UK) and Tongji University (China).

Funding

Repositioning Graphic Heritage

Arts and Humanities Research Council

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History

File format

MP4

Date of object

7/8/20

School

  • Design

Department

  • Arts