Benchmarking to understand appropriate communication of ecodesign: a collaborative project

This paper reports the initial results of a benchmarking study that was carried out as part of a collaborative research project between the Electrolux Industrial Design Centre and the Eco Innovations Group at Cranfield University. The study aimed to identify current best practice in the communication of environmental issues to stakeholders, and approaches being used by companies to encourage environmental thinking in their design teams. The main findings from the study are outlined in this paper and the importance of using appropriate methods for communicating the findings to the designers at Electrolux is recognised and discussed.