Helping those that help themselves? The benefits of active customers

How far do consumers go to find the best deal? Dr Luke Garrod, ESRC Centre of Competition Policy, University of East Anglia, and Professor Morten Hviid, ESRC Centre of Competition Policy and Norwich Law School, University of East Anglia, consider various studies on whether consumers seek out information before making purchasing decisions, whether firms help or hinder this situation, and what this means for competition.