How a crowdsourced advert for crisps can boost your marketing
History
School
Business and Economics
Department
Business
Published in
Automotive Management
Pages
58 - 58
Citation
SAKER, J.M., 2015. How a crowdsourced advert for crisps can boost your marketing. Automotive Management, July, pp. 58.
Publisher
Bauer Media
Version
VoR (Version of Record)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
Publication date
2015
Notes
This paper was accepted for publication in the magazine Automotive Management and appears here with the kind permission of the publisher.