Mobile personalization at large sports events : user experience and mobile device personalization

Mobile personalization is frequently discussed, and has been shown in relation to a number of usage scenarios. However, this research has focused mainly on technology development. There have been few studies of mobile user experience, and personalization in sports. This paper is devoted to the new field of studying the user experience related to mobile personalization at large sports events (LSE). In order to support and enrich the user experience at LSE with mobile personalization, this study investigates the current audience experience at stadiums and derives the usage patterns that device personalization could usefully support in this context.