PUB525 Mobile personalization at large sports events.pdf (172.17 kB)
Download fileMobile personalization at large sports events : user experience and mobile device personalization
Mobile personalization is frequently discussed, and has been
shown in relation to a number of usage scenarios. However, this
research has focused mainly on technology development. There have
been few studies of mobile user experience, and personalization in
sports. This paper is devoted to the new field of studying the user
experience related to mobile personalization at large sports events
(LSE). In order to support and enrich the user experience at LSE with
mobile personalization, this study investigates the current audience
experience at stadiums and derives the usage patterns that device
personalization could usefully support in this context.
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