Using geo-demographic analysis to calculate patronage figures for rural buses. Final report

This paper reports on the results of an EPSRC Future of Integrated Transport feasibility study – Using geodemographic analysis to calculate patronage figures for rural buses (FITBUS). The project aimed to develop a geodemographic analysis -based tool for those involved in planning and operating public transport, and then test the feasibility of using the technique to determine the levels of bus patronage and thus economic viability of new and altered bus routes.