WELL Factsheet: Social marketing a consumer-based approach to promoting safe hygiene behaviours

There is a shortage of good evidence to suggest the positive impact of traditional; health education approaches to produce sustained behaviour change.

This factsheet argues that social marketing offers a more promising approach to promoting positive hygiene behaviours. It offers a concise definition of the approach outlines its central pillars and gives examples of where such an approach has produced positive results within the wider field of environmental health.

Author: Beth Scott, January 2005 Quality assurance: Sandy Cairncross Edited and produced as a PDF document: May 2020

Produced by WEDC and the London School of Hygiene and Tropical Medicine for the Department of International Development (DFID) of the UK government (now the Foreign, Commonwealth & Development Office (FCDO)), this archive collection of WELL factsheets remains relevant and covers topics ranging from the anaerobic treatment of municipal wastewater through to water quality and safety plans.