Loughborough University
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Bicycle

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Version 2 2024-07-08, 15:04
Version 1 2024-07-08, 06:29
physical object
posted on 2024-07-08, 15:04 authored by Jessica Noske-TurnerJessica Noske-Turner

Development projects are like bicycles. Their sustainability requires all critical parts to work efficiently to ensure their long-term viability. NGOs are like the front tyre: when their exit strategy is not well thought out, the impact of the interventions ends immediately after the project phases out because the front tyre is no longer there. The traditional leaders, whose role is very critical, are like the bicycle handles, without them, communities lack direction. Community members are also key; they are like rear tyres which rely on the front tyre to move and the handles to maintain direction. However, without their active participation, the project cannot move like a bicycle without its rear tyre.

Created in Mangochi District, Malawi, 2024

This object is part of the Metaphors for Un/Making CSC Collection.


Funding

Un/Making CSC: A critical engagement with Communication for Social 'Changemaking'

Arts and Humanities Research Council

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History

School

  • Loughborough University, London

Department

  • Communication and Media

Ethics review number

13542