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Social media strategy [IMG_1099.JPG]

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posted on 2024-05-14, 13:38 authored by Jessica Noske-TurnerJessica Noske-Turner

This a community media/ social media strategy. For that to bloom to emerge we constantly have to be grounded, represented by the terracotta bead. The glittery bead is the social media - things are constantly changing, hashtags, trends, viral content – we don’t always know what’s coming - but what is constant is the terracotta. We can’t just keep the glitter and forget the context. We always have to be grounded in the context of the audience we have in mind. We have to bring them along. So we use the glitter of social media grounded in the principles of social justice and equity. The terracotta will always be beneath the glitter, and the glitter doesn’t overpower that. That’s what makes it bloom.

Funding

Un/Making CSC: A critical engagement with Communication for Social 'Changemaking'

Arts and Humanities Research Council

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History

School

  • Loughborough University, London

Department

  • Communication and Media

Ethics review number

13542

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