PUB522 A survey of young social and professional.pdf (627.04 kB)
A survey of 'young social' and 'professional' users of location-based services in the UK
preprint
posted on 2008-04-07, 15:40 authored by Andrew MayAndrew May, Steven H. Bayer, Tracy RossTracy RossThe objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on over 1200 respondents, filtered and segmented into three demographic groups who are typically early adopters of new technology. There were positive attitudes towards a range of LBS, with the major exception being location-based advertising. There were mixed views towards location-based gaming and safety camera information. There were low levels of awareness of many services. The levels of use were typically under 20% for all types of LBS.
History
School
- Design
Citation
MAY, A., BAYER, S.H. and ROSS, T., 2007. A survey of 'young social' and 'professional' users of location-based services in the UK. Journal of location based services, 1 (2), pp. 112-132Publisher
© Taylor & FrancisVersion
- SMUR (Submitted Manuscript Under Review)
Publication date
2007Notes
This is a pre-print version of an article published in the journal, Journal of location based services [© Taylor & Francis]. The definitive version is available at: http://www.tandf.co.uk/journals/titles/17489725.aspISSN
1748-9733;1748-9725Publisher version
Language
- en