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A survey of 'young social' and 'professional' users of location-based services in the UK

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preprint
posted on 07.04.2008, 15:40 authored by Andrew MayAndrew May, Steven H. Bayer, Tracy RossTracy Ross
The objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on over 1200 respondents, filtered and segmented into three demographic groups who are typically early adopters of new technology. There were positive attitudes towards a range of LBS, with the major exception being location-based advertising. There were mixed views towards location-based gaming and safety camera information. There were low levels of awareness of many services. The levels of use were typically under 20% for all types of LBS.

History

School

  • Design

Citation

MAY, A., BAYER, S.H. and ROSS, T., 2007. A survey of 'young social' and 'professional' users of location-based services in the UK. Journal of location based services, 1 (2), pp. 112-132

Publisher

© Taylor & Francis

Version

SMUR (Submitted Manuscript Under Review)

Publication date

2007

Notes

This is a pre-print version of an article published in the journal, Journal of location based services [© Taylor & Francis]. The definitive version is available at: http://www.tandf.co.uk/journals/titles/17489725.asp

ISSN

1748-9733;1748-9725

Language

en