General election report 5.pdf (159.55 kB)
Download file

General Election 2015: the media campaign [report 5 covering 30th March- 7th May]

Download (159.55 kB)
This is the fifth in a series of reports by the Loughborough University Communication Research Centre on national news reporting of the 2015 UK General Election. See our blog for more details about this project ( The results in this report are derived from detailed content analysis of election coverage produced on the weekdays (i.e. Monday to Friday inclusive) between 30th March and 7 May from the following news outlets: Television: Channel 4 News (7pm), Channel 5 News (6.30pm), BBC1 News at 10, ITV1 News at 10, BBC2 Newsnight, Sky News 8-8.30pm Press: The Guardian, Independent, Times, Daily Telegraph, Daily Mail, Daily Express, Mirror, Sun, Star and Metro We analysed all election news found in the entire duration of all television programmes. For the press, we included election news found on the front page, the first two pages of the domestic news section, the first two pages of any specialist election section and the page containing and facing the papers’ leader editorials. The results are organised into four sections: 1. Stopwatch balance for the entire campaign. 2. Directional balance in press reporting for the entire campaign. 3. Issue balance for press and TV for the entire campaign.


British Academy/ Leverhulme Trust



  • Social Sciences


  • Communication, Media, Social and Policy Studies

Published in

Media Reporting of the 2015 UK General Election (report 5)


DEACON, D. et al., 2015. General Election 2015: the media campaign [report 5 covering 30th March- 7th May]. Loughborough: Loughborough University Communication Research Centre, 11 May 2015.


© Loughborough University


VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at:

Publication date



This is a pdf of the report published as a blog post on General Election 2015: Media analysis from Loughborough University Communication Research Centre.