Optimal Brand Distinctiveness Club Toolkit

For practitioners working in women’s football clubs globally, there is a need to consider the brand identity mix that best emphasises the narratives most appropriate for different stakeholders. The toolkit provides (1) exercises to help to assess how much support and what opportunities are available within your club, (2) guidance to audit your website and social media accounts, (3) reflection on how your club currently leverage women’s football identities, (4) help understanding who your stakeholders and which identities are most relevant to them, and (5) practical recommendations to be a growth ready club.

This toolkit is based on research conducted by Loughborough University supported by FIFA and provides both practical and theoretical branding guidance.