A bricolage perspective on technological innovation in emerging markets
thesisposted on 03.08.2016 by Andrei P. Gurca
In order to distinguish essays and pre-prints from academic theses, we have a separate category. These are often much longer text based documents than a paper.
Due to endogenous and exogenous constraints, companies from emerging markets often adopt surprising and unconventional strategies for their innovative efforts. Various concepts such as jugaad, frugal, and cost innovation have been coined to describe technological innovations originating from emerging markets. However, the organisational and inter-organisational processes underpinning the development of product innovations in emerging markets remain unclear. Consequently, the practical value of these concepts remains limited in the absence of specific insights and guidelines regarding replicable activities that managers can undertake to achieve cost-driven, innovative outcomes. [Continues.]
- Business and Economics