Loughborough University
Thesis-2018-Kuo.pdf (6.42 MB)

An investigation into the affective properties of sporting goods based on cycling experience

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posted on 2021-01-05, 14:12 authored by Jo-Yu Kuo
Contemporary customers seek products that meet their emotional needs as well as performing an anticipated function. The existing process of evaluating customers’ emotional requirements in a Kansei engineering system (KES), however, cannot fully reflect the user experience (UX), particularly for those products that involve physical interactions. Therefore, the research aim of this thesis is to apply KES for sports equipment design using bicycles as a case study. After conducting a thorough literature review and interviewing regular road cyclists, the thesis proposes a so-called UX-based collection method (UXCM). [Continues.]



  • Mechanical, Electrical and Manufacturing Engineering


Loughborough University

Rights holder

© Kuo Jo-Yu

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date



A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough University.


  • en


Chen Chun-Hsien ; Jonathan Roberts

Qualification name

  • PhD

Qualification level

  • Doctoral

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    Mechanical, Electrical and Manufacturing Engineering Theses