Conceptual framework for market positioning of new products by East European companies (1989-1992)

During the past few years there has been a move away from centrally-controlled economies in Central and Eastern Europe and towards their replacement by free market economies. As a result of the abandoning of the central planning system East European companies have lost major long established markets and company survival became dependent upon successful new market penetration. To enter new markets East European companies had to increase dramatically their competitive strengths, diminished by the traditional lack of competition in centrally controlled economies. One of the possible ways for gaining competitive advantage was development of new products. [Continues.]