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Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

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posted on 2010-11-10, 11:06 authored by Sylvie Laforet
Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods

History

School

  • Business and Economics

Department

  • Business

Publisher

© Sylvie Laforet

Publication date

1995

Notes

A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.

EThOS Persistent ID

uk.bl.ethos.295557

Language

  • en

Administrator link

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    Business School Theses

    Categories

    Keywords

    Corporate identityPackagingBrandingBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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