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Exploring confusing issues in industrial market segmentation: an empirical study in the UK textiles industry

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posted on 19.01.2018 by Chien-Kun Lin
With increasing attention on segmentation, more and more bases for segmenting markets have been suggested in the past few decades. However, no studies on segmentation issues in the textiles industry have been found. This study explored the segmentation strategies and bases used in the textiles industry by collecting data using an empirical survey of the UK textiles industry. This empirical study also investigated confusing issues affecting successful implementation of a segmentation strategy in the textiles industry so that it can provide guidelines and a framework for marketing practitioners and for future research. [Continues.]

Funding

Great Britain, Government (Overseas Research Scholarship). Ruentex Industries Ltd.

History

School

  • Business and Economics

Department

  • Business

Publisher

© Chien-Kun Lin

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 2.5 Generic (CC BY-NC-ND 2.5) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc-nd/2.5/

Publication date

1998

Notes

A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy at Loughborough University.

Language

en

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Keyword(s)

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