Loughborough University
Browse
- No file added yet -

Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries

Download (14.91 MB)
thesis
posted on 2010-11-30, 15:20 authored by Tengku Chik Melewar Bin Tengku Nasir
Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries

History

School

  • Business and Economics

Department

  • Business

Publisher

© Tengku Chik Melewar Bin Tengku Nasir

Publication date

1994

Notes

A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.

EThOS Persistent ID

uk.bl.ethos.361441

Language

  • en

Administrator link

Usage metrics

    Business School Theses

    Categories

    Keywords

    Corporate nameLogoSloganBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC