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Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries

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thesis
posted on 30.11.2010 by Tengku Chik Melewar Bin Tengku Nasir
Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries

History

School

  • Business and Economics

Department

  • Business

Publisher

© Tengku Chik Melewar Bin Tengku Nasir

Publication date

1994

Notes

A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.

EThOS Persistent ID

uk.bl.ethos.361441

Language

en

Exports

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