Investigating the impact of sport events on the international brand image of the host: a study of Saudi Arabia

Alajmi, Amer

doi:10.26174/thesis.lboro.25872505.v1

Investigating the impact of sport events on the international brand image of the host: a study of Saudi Arabia

thesis

posted on 2024-05-28, 13:40 authored by Amer Alajmi

Investigating the impact of sport events on the international brand image of the host: a study of Saudi Arabia

Funding

Saudi Cultural Bureau

History

School

Sport, Exercise and Health Sciences

Rights holder

Copyright date

2024

Notes

A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of the degree of Doctor of Philosophy of Loughborough University.

Language

en

Supervisor(s)

Richard Giulianotti ; Jamie Kenyon ; Thomas Fletcher

Qualification name

PhD

Qualification level

Doctoral

This submission includes a signed certificate in addition to the thesis file(s)

I have submitted a signed certificate

Administrator link

https://repository.lboro.ac.uk/account/articles/25880233

Ethics review number

5315

Usage metrics

Keywords

Saudi Arabia Nation Branding Sport events Sports policy Sports branding Place image Formula One WWE Golf

Licence

CC BY-NC-ND 4.0

Investigating the impact of sport events on the international brand image of the host: a study of Saudi Arabia

Funding

Saudi Cultural Bureau

History

School

Rights holder

Copyright date

Notes

Language

Supervisor(s)

Qualification name

Qualification level

This submission includes a signed certificate in addition to the thesis file(s)

Administrator link

Ethics review number

Usage metrics

Categories

Keywords

Licence

Exports