Thesis-1981-Octon.pdf (5.98 MB)

Marketing leisure services

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thesis
posted on 15.11.2017 by Carol M. Octon
This thesis discusses the extension of the marketing concept, marketing and marketing management to the service sector of the economy. The study begins with an explanation of the current literature about marketing in the service sector. As the sector includes a large number of different industries, however, it was not considered practicable to undertake empirical research throughout the area but to select one service industry for further examination. Leisure services was chosen and the relevant literature in this area has been discussed in the thesis. [Continues.]

History

School

  • Business and Economics

Department

  • Business

Publisher

© C.M. Octon

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 2.5 Generic (CC BY-NC-ND 2.5) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc-nd/2.5/

Publication date

1981

Notes

A Master's Thesis. Submitted in partial fulfilment of the requirements for the award of Master of Philosophy at Loughborough University.

Language

en

Exports

Logo branding

Keyword(s)

Exports