Marketing leisure services
thesisposted on 15.11.2017 by Carol M. Octon
In order to distinguish essays and pre-prints from academic theses, we have a separate category. These are often much longer text based documents than a paper.
This thesis discusses the extension of the marketing concept, marketing and marketing management to the service sector of the economy. The study begins with an explanation of the current literature about marketing in the service sector. As the sector includes a large number of different industries, however, it was not considered practicable to undertake empirical research throughout the area but to select one service industry for further examination. Leisure services was chosen and the relevant literature in this area has been discussed in the thesis. [Continues.]
- Business and Economics