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Political marketing : segmentation, brand and competitive strategies in the U.K.

thesis
posted on 2013-01-25, 13:45 authored by Gareth Smith
Political marketing : segmentation, brand and competitive strategies in the U.K.

History

School

  • Business and Economics

Department

  • Business

Publisher

Gareth Smith

Publication date

2009

Notes

This thesis is closed access. A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.

Language

  • en

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    Business School Theses

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    Keywords

    untaggedBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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