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Political marketing : segmentation, brand and competitive strategies in the U.K.

thesis
posted on 25.01.2013, 13:45 by Gareth Smith
Political marketing : segmentation, brand and competitive strategies in the U.K.

History

School

  • Business and Economics

Department

  • Business

Publisher

Gareth Smith

Publication date

2009

Notes

This thesis is closed access. A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.

Language

en

Exports

Logo branding

Keywords

Exports