posted on 2014-06-16, 09:25authored byAllison Malia
Nationalism and globalisation are two topics of great debate. In an increasingly connected world, these concepts are contrasted as opposites unable to coexist with a rise in one there must be a fall in the other. In this study, these concepts are explored alongside Olympism through the medium of the Olympic Games. Historically, the Olympics are structured around nations/nation-states, and national teams, while still attempting to promote universalism, internationalism, and the unity of humankind. This work aims to explore how and why nationalism, Olympism, and globalisation are expressed in the Olympic Movement through a case study of the London 2012 Olympic Games and what the outcomes of these actions are. Backed by an interpretivist paradigm, this study focused on selected events in the lead-up to the London Games, starting in the summer of 2011, and culminated with a prolonged period of observation at the London Games, both at Olympic venues and the live site at Hyde Park. Throughout the course of data collection there was a focus on not only the institutions staging the Games but also the spectators taking part in them.