Sequential decision-making problems in online marketing campaigns: optimisation and learning
thesis
posted on 2025-02-27, 12:55 authored by Chenguang WangThis thesis investigates sequential decision-making in online marketing, focusing on the applications of multi-armed bandits (MABs) in reward-based crowdfunding and online advertising, with the aim of supporting marketing practitioners in effectively managing trade-offs in decision-making to maximise total revenue.
Funding
University Research Studentship
History
School
- Loughborough Business School
Publisher
Loughborough UniversityRights holder
© Chenguang WangPublication date
2025Copyright date
2024Notes
A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of the degree of Doctor of Philosophy of Loughborough University.Language
- en
Supervisor(s)
Baibing Li ; Cihan ButunQualification name
- PhD
Qualification level
- Doctoral
This submission includes a signed certificate in addition to the thesis file(s)
- I have submitted a signed certificate
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