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The Church and the market

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posted on 13.11.2017, 12:41 by F. David Jennings
This research seeks to examine the perception and attitude towards the discipline of marketing within the Church. At a time of significant decline in Church attendance, and much discussion about the use and appropriateness of marketing, the research was undertaken to test the validity of such, amongst the clergy. The results could clearly be important for the Church as it seeks to reverse possible terminal decline. Clergy were tested for their support, or otherwise, in respect of a variety of marketing positions; and their views were sought concerning what they thought the Church offered or sold to existing, or potential customers, and whether they believed the Church should be marketed. The stated desire, or not, to market the Church was correlated to their understanding of the discipline and requirement of marketing as a valid, relevant and appropriate tool for reversing the decline in Church congregations, and the possibility of securing a significant increase in the same. [Continues.]



  • Business and Economics


  • Business


© David Jennings

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This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 2.5 Generic (CC BY-NC-ND 2.5) licence. Full details of this licence are available at:

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A Master's Thesis. Submitted in partial fulfilment of the requirements for the award of Master of Philosophy at Loughborough University.



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