The Church and the market
thesisposted on 13.11.2017 by F. David Jennings
In order to distinguish essays and pre-prints from academic theses, we have a separate category. These are often much longer text based documents than a paper.
This research seeks to examine the perception and attitude towards the discipline of marketing within the Church. At a time of significant decline in Church attendance, and much discussion about the use and appropriateness of marketing, the research was undertaken to test the validity of such, amongst the clergy. The results could clearly be important for the Church as it seeks to reverse possible terminal decline. Clergy were tested for their support, or otherwise, in respect of a variety of marketing positions; and their views were sought concerning what they thought the Church offered or sold to existing, or potential customers, and whether they believed the Church should be marketed. The stated desire, or not, to market the Church was correlated to their understanding of the discipline and requirement of marketing as a valid, relevant and appropriate tool for reversing the decline in Church congregations, and the possibility of securing a significant increase in the same. [Continues.]
- Business and Economics